Relying on word-of-mouth referrals that may or may not continue next month is a risky strategy.
These guidelines help ensure that everyone on the client’s team can maintain consistency as different elements of the brand are used internally or externally.
Communication is the single most valuable asset in any relationship, including client relationships. So be open, honest, and humble.
Color is a key component of your business’s branding, and also helps communicate important messaging to users as they interact with your site.
In the creative industry, it’s helpful to know what you’re passionate about and what resources can help you in your work.